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Entire experiences are recorded, which further improves the accuracy of the analytics engine. In a highly connected world, a key challenge for brands and companies is to integrate online and offline elements into the total customer experience.

It is valid to say that most of them actively search for information on brands. They make more informed purchase decisions. But despite their higher level of curiosity and knowledge, they are not in control of what they want to buy. In making purchase decisions, customers are essentially influenced by three factors.

First, they are influenced by marketing communications in various media such as television ads, print ads, and public relations. Second, they are persuaded by the opinions of their friends and family.

Third, they also have personal knowledge and an attitude about certain brands based on past experiences. The truth is that today's customers have become highly dependent on the opinions of others. In many cases, others' words have even outweighed both personal preference and marketing communications. The reason for this is none other than the connectivity itself.

On the bright side, connectivity brings a lot of protection and confidence. In the customers' minds, their inner circle of friends and family provides protection against bad brands and companies.

But connectivity, along with the presence of multiple devices and screens, also brings distractions. It hampers the customers' ability to focus and often limits their ability to decide.

Thus, many customers make their decisions by following the wisdom of the crowd. This is further fueled by the low level of trust that customers put in advertising and the limited time they have to compare qualities and prices.

Further, because it is very convenient to receive advice from others, the importance of word of mouth is growing in the final purchase decision. This is the portrait of the future customers—connected yet distracted. A survey by the National Center for Biotechnological Information shows that the average human attention span has dropped from 12 seconds in to 8 seconds in This can be attributed to the massive and overwhelming volume of messages that constantly bombard our connected mobile devices and demand instant attention.

The challenge for marketers going forward is twofold. First, marketers need to win customer attention. It would be hard for a brand manager to get a customer to sit through a second advertisement and for a salesperson to engage a customer using a second elevator pitch. In the future, it will be more difficult to get a brand message across.

Customer attention will be scarce; thus, only brands with WOW! Second, marketers need to create brand conversations in customer communities despite not having much control over the outcome. Marketers need to make sure that when customers ask others about a brand, there will be loyal advocates who sway the decision in the brand's favor. It changes the mindset of customers to admit that advice from strangers might be more credible than a recommendation from celebrity brand endorsers. Thus, connectivity creates a perfect environment for customer advocacy of brands.

Advocacy itself is not a new concept in marketing. Customers who are considered loyal to a brand have the willingness to endorse and recommend the brand to their friends and family. The most famous measurement of brand advocacy is arguably the Net Promoter Score designed by Frederick Reichheld. The Net Promoter Score is measured by the percentage of promoters subtracted from the percentage of detractors.

The key argument is that the ill effect of negative word of mouth reduces the good effect of positive word of mouth. While the concept has proven to be useful for tracking loyalty, the simple subtraction might leave behind some important insights.

When a brand stays true to its DNA and consistently pursues its target segment, the brand polarizes the market. Some become lovers and others become haters of the brand. But in the context of connectivity, a negative advocacy might not necessarily be a bad thing. In reality, sometimes a brand needs negative advocacy to trigger positive advocacy from others.

We argue that in many cases, without negative advocacy, positive advocacy might remain dormant. Like brand awareness, brand advocacy can be spontaneous or it can prompted. Spontaneous brand advocacy happens when a customer, without being prompted or asked, actively recommends a particular brand. In truth, this type of advocacy is rare. One needs to be a die-hard fan to be an active advocate.

Another form of advocacy is the prompted advocacy—a brand recommendation that results from a trigger by others. This type of advocacy, while very common, is dormant. When a brand has strong prompted advocacy, it needs to be activated by either customer enquiries or negative advocacy.

It is true that the balance between lovers and haters must be managed. Still, great brands do not necessarily have significantly more lovers than haters. In fact, YouGov BrandIndex reveals an interesting fact. McDonald's, for example, has 33 percent lovers and 29 percent haters, a near balanced polarization.

Starbucks has a similar profile: 30 percent lovers and 23 percent haters. From the Net Promoter Score point of view, two of the biggest brands in the food and beverage industry would have very low scores because they have too many haters. But from an alternative viewpoint, the group of haters is a necessary evil that activates the group of lovers to defend McDonald's and Starbucks against criticisms.

Without both positive and negative advocacy, the brand conversations would be dull and less engaging. But what these brands should aim to have is the ultimate sales force: an army of lovers who are willing to guard the brand in the digital world.

Summary: Marketing Amid Paradoxes The changing landscape creates a set of paradoxes for marketers to deal with, one of which is online versus offline interaction. Both are meant to coexist and be complementary, with a common aim of delivering superior customer experience.

Furthermore, there is a paradox of the informed versus the distracted customer. Even as connectivity empowers customers with abundant information, customers have also become overly dependent on others' opinions, which often outweigh personal preferences. Finally, with connectivity come enormous opportunities for brands to earn positive advocacies.

Still, they are also prone to attracting negative advocacies. That may not necessarily be bad because negative advocacies often activate positive advocacies. Reflection Questions What are some of the cases in your industry that capture the paradoxical nature of connected customers? How do you plan to embrace the paradoxes? Some segments rely on their own personal preferences and what they hear from advertising; thus advocacy does not matter to them.

Moreover, they do not share their experience with everyone else. Other segments have a greater tendency to ask for and give recommendations on brands.

They are the ones who are more likely to be loyal brand advocates. For increased probability of getting advocacy, marketers should place their bets on youth, women, and netizens YWN. Many topics related to these three major segments have been researched and explored separately.

In terms of size, each of these is a very lucrative segment. Thus, the marketing approach has been tailored specifically to cater to them. But here is the bigger picture. There is a common thread that connects them: YWN are the most influential segments in the digital era. It is perhaps not surprising that most subcultures—groups that have sets of norms and beliefs outside of the mainstream culture e.

They were, in many parts of the world, considered minorities and on the periphery of society. In the past, authority and power indeed belonged to seniors, men, and citizens.

This was due to the traditionally higher level of income and purchasing power that seniors, men, and citizens have had. But over time, the importance and influence of YWN has increased significantly. In fact, the subcultures that YWN represent have begun to influence the mainstream culture. Their relatively larger networks of communities, friends, and family empower them to do this. Youth, for example, set the trends for their seniors, especially when it comes to pop culture fields such as music, movies, sports, food, fashion, and technology.

Younger-generation consumers often become the first to try new products, thus often becoming the primary target market for marketers. When youth accept new products, those products usually reach the mainstream market successfully. In many countries the women in the household act as the chief financial officer of the family.

In selecting which brand to buy in many product and service categories, women's voices often trump men's. This is because most women have the patience and interest to go through a comprehensive process of researching for the best choice, something that most men consider useless or even painful. Thus, women play a significant role in becoming the gatekeeper of any products and services that marketers offer to families.

Netizens—or citizens of the internet—are also highly influential. As digital natives, they are very savvy in connecting with others online while sharing information. While not all their shared information is valuable and not all their activities are productive, they are clearly the epitome of smarter customers. Representing what they see as a true model of boundaryless democracy, they freely express their opinions and feelings about brands, often anonymously.

They create ratings, post comments, and even create content that other citizens pay attention to. Because of their characteristics, YWN are not easy to impress. But when we impress them, they will be the most loyal advocates of our brands. Brand advocacy from quality segments such as YWN is more valuable than from others. Because YWN have a strong influence on the mainstream market, brands will reap huge benefits by engaging them.

Youth: Acquiring the Mind Share For marketers, it makes sense to target youth. Interestingly, approximately 90 percent of them are living in less-developed countries.

They are facing all sorts of life challenges to realize their full potential in education and career while managing social dynamics among their peers. Marketers are identifying and solving these challenges. The goal is to be relevant to young people's lives and therefore to gain access to their growing wallets.

Even marketers whose products and services do not primarily aim at young customers pursue this lucrative market. The objective is to influence their minds early in their lives, even if it is still not profitable to do so currently.

Today's young people, in the near future, will be the primary and probably the most profitable customers. Moreover, targeting youth is the most exciting thing that marketers do. Marketing to them always involves either cool advertisements, trendy digital content, celebrity endorsements, or innovative brand activations. Unlike older segments, youth are so dynamic that it is rarely unproductive to engage them. And since the demographic size is huge, companies are often willing to spend heavily on this interesting marketing segment.

The role of youth in influencing the rest of the market is immense. First, they are early adopters. Youth are often accused of being rebellious and anti- establishment—that is, they love what adults hate. Although some youth are behaving as accused, most of them are not. The truth is that youth are just not afraid of experimentation. They try new products and experience new services that older segments deem too risky.

Marketers with newly developed and launched products need them. A youth- first strategy often has the highest likelihood of success. When the iPod was first introduced in , the youth-oriented tonality of its advertising helped create rapid early adoption and eventually mainstream market success. Similarly, when Netflix offered its streaming-only service in , its early adopters were tech-savvy youth. Secondly, youth are trendsetters. Youth are the Now Generation customers who demand instant everything.

When it comes to trends, they are very agile. They follow trends so fast that marketers often fail to keep up. But the upside is that this allows marketers to quickly pinpoint trends that will influence the market in the near future.

Their tribal nature means that youth are also very fragmented. Thus, trends that youth follow are equally fragmented. Certain sports, music, and fashion trends might have cult following among some youth tribes but might not be relevant for others.

Perhaps the only trend that most youth follow is the movement toward a digital lifestyle. While many youth-endorsed trends turn out to be short-lived fads due to this fragmentation, some evolving trends do manage to hit the mainstream.

The rise of Justin Bieber, who initially gained fame as a trending YouTube artist followed by millions of youth, is an example. The entire universe of social media, such as Facebook and Twitter, also started out as a trend among youth. Similarly, music-streaming services such as Spotify, Apple Music, and Joox were brought to the mainstream market by young customers.

Finally, youth are game changers. They are often associated with irresponsible and selfish behaviors. But recent trends show that they are maturing much earlier. This is because young people respond more quickly to changes happening in the world, such as globalization and technological advances.

Now, they are concerned about what is happening around them. In fact, they are one of the primary drivers of change in the world. We can see this from the growing youth empowerment movements. RockCorps, for instance, is a platform that allows youth to volunteer for four hours to transform communities and earn one ticket to an exclusive concert.

Another example is WE. Indonesia Mengajar offers a similar empowerment platform through education. It rigorously selects the country's top graduates, asking them to forgo potentially high-paying jobs in favor of teaching in remote village schools for one year. These movements make volunteering look cool. More importantly, this program raises the awareness of older generations about the importance of activism and social impact.

These roles—early adopters, trend setters, and game changers—all lead to the conclusion that youth are the key to mind-share. If brands want to influence the minds of mainstream customers, convincing youth is the important first step.

Women: Growing the Market Share The female market is also a logical one for marketers to pursue. Not only is its size enormous, the segment profile is also distinctive. Many experts have put forth their views about marketing to women. Many products, services, and marketing campaigns have been developed specifically for women. The influence that women have on others is defined by what they do. Rena Bartos, in her book Marketing to Women Around the World, describes the segmentation of the female market: stay-at-home housewife, plan-to-work housewife, working woman with a job, or career woman.

To put it simply, the world of women revolves around family and work. The dilemma they often face is either to choose one alternative or to balance between family and career. But being more suited to multitasking, women are inherently better managers when it comes to complex, multifaceted assignments, at home, at work, or both. In general, there are three roles that women play. First of all, women are information collectors.

According to Martha Barletta, a woman's decision- making process differs from a man's. Whereas a man's path-to-purchase is short and straightforward, a woman's resembles a spiral, often going back to previous steps to collect new information and to reassess whether moving to the next step is the right choice. Women typically spend hours in stores reviewing quality and comparing prices as well as hours researching online, while men typically limit their search and go after what they want as quickly as possible.

Not only do women research more, they also converse more about brands. They seek out the opinions of their friends and family, and they are open to receiving assistance from others. While men just want to get things done, women want to find the perfect product, the perfect service, or the perfect solution. For marketers, the information-collecting nature of women has its benefits. Women actually pay attention to all the information, and they will eventually summarize it for others.

In relation to that, women are holistic shoppers. The fact that they experience more touchpoints in their spiral path-to-purchase means that they are exposed to more factors for consideration. They are more likely to consider everything —functional benefits, emotional benefits, prices, and the like—before determining the true value of products and services. For certain household categories, women consider products' value not only to themselves but to the entire family.

Women also consider and browse for more brands, including less popular brands that they believe might have more value. Because of this, women are more confident about their choice when they finally buy. Thus, they are more loyal and more inclined to recommend their choice to their community.

Because of these aforementioned qualities, women are de facto household managers. They deserve the titles of chief financial officer, purchasing manager, and asset manager of the family.

Not only are they the gatekeepers for most household products, including big-ticket items, women are also the influencers for other products such as investment and financial services.

A Pew Research Center report in revealed that in 41 percent of U. In Indonesia, the picture is even more striking. Based on a survey by MarkPlus Insight in , about 74 percent of Indonesian women managed all the family finances—controlling even the income of their spouses—although only 51 percent of them were working. It turns out that the role that women play at home is spreading to the workplace.

In , the U. Bureau of Labor Statistics reported that women account for 41 percent of the employees who have the authority to make purchasing decisions for their employers in the United States. The influence of women at home and at work is growing. As information collectors, holistic shoppers, and household managers, women are the key to win market share in the digital economy.

Netizens: Expanding the Heart Share Michael Hauben, who coined the word in the early s, defines netizens as the people across geographical boundaries who care about and actively work toward developing the internet for the benefit of the larger world. Netizens are considered to be the true citizens of democracy because they want to be involved in the development of the internet.

They see the world horizontally, not vertically. The content on the internet is created and shared by the people and for the people. But they believe in total democracy and not so much in governance.

They embrace openness and sharing with others with no geographical boundaries. There are 3. Not all of them can be considered netizens or citizens of the Internet.

Forrester's Social Technographics segmentation can help explain why not all internet users deserve to be called netizens. According to the segmentation, there is a hierarchy of internet users, including inactives, spectators people who watch and read online content , joiners people who join and visit social media , collectors people who add tags to webpages and use RSS feeds , critics people who post ratings and comments online , and creators people who create and publish online content.

The collectors, critics, and creators best characterize the netizens— people who actively contribute to the internet and do not just consume on the internet. Their role in influencing others is related to their desire to always be connected and to contribute. Netizens are social connectors. We know that netizens love to connect.

They talk to one another, and information flows as they converse. Under anonymity, they have fewer risks and therefore are more confident when interacting with others and participating in online conversations.

On the internet, their usernames and avatars are their identities. There are many ways to socially connect on the internet. This initial connection will lead to a link between the two individuals' separate networks, creating a many-to-many connection. From the outside, online communities look like webs of strangers, but on the inside, they are webs of trusting friends.

Since it is a many-to-many network built on one-to-one relationships, an internet community usually grows exponentially and becomes one of the strongest forms of community. Netizens are also expressive evangelists. Not revealing their true identities, internet users can be very aggressive in expressing their opinions.

The negative side of this is the emergence of cyberbullies, trolls, and haters on the internet. The positive side, however, is the emergence of brand evangelists. Netizens, unlike internet users in general, are more likely to be brand evangelists. In the internet world, we know the f-factors: followers, fans, and friends. When they are passionate about and emotionally committed to a brand, netizens become the f-factors. They become evangelists or lovers, as opposed to haters, of the brand.

Sometimes dormant, they often become active when they need to safeguard their favorite brand against cyberbullies, trolls, and haters. Further, evangelists are also storytellers of the brand who spread the news about brands to their networks. They tell authentic stories from a customer's point of view—a role that advertising can never replace. As netizens who are more high-profile than other internet users, they yield a huge influence, often having a large number of their own followers, fans, and friends.

Netizens are also content contributors. They are called the internet citizens for a reason. Like good citizens contributing to their country, they contribute to the development of the internet. The work of netizens makes life easier for other internet users. With the use of tags, information on the internet is better organized and quality content becomes easier for others to search. With product ratings and reviews on the internet, other users can easily discover the best available choice.

The most important contribution, however, is to create new content, which can be in multiple formats: articles, whitepapers, e-books, infographics, graphic arts, games, videos, and even movies.

Independent musicians and moviemakers create commercial hits by becoming YouTubers and creating content on the video- sharing platform.

With new content being created every second, the internet is becoming richer and more useful, which will benefit users and draw non-users to start using the internet. All these grow the netizen population as well as the value of the internet. Growing exponentially on the basis of emotional and mutually beneficial connections, communities of netizens are the key to expand a brand's heart share.

When it comes to communal word of mouth, netizens are the best amplifiers. A brand message will flow along social connections if it receives the netizens' seal of approval. Summary: Youth, Women, and Netizens Youth, women, and netizens have long been researched thoroughly by businesses but typically as separate customer segments. Their collective strength, especially as the most influential segments in the digital era, has not quite been explored. Youth are early adopters of new products and technologies.

They are also trend setters, yet are fragmented as to the trends they follow. Ultimately they are game changers. As information collectors and holistic shoppers, women are de facto household managers, the chief financial officer, purchase manager, and asset manager all rolled into one. Finally, netizens are social connectors, as they overwhelmingly connect, converse, and communicate with their peers.

They are also expressive evangelists as well as content contributors in the online world. Together, youth, women, and netizens hold the key to marketing in the digital economy.

Reflection Questions How can your business acquire greater mind share by leveraging youth's roles of early adopters and trendsetters? How can your business grow market share by leveraging the household influence of women? How can your business identify and utilize netizens to win greater heart share? McKinsey lists top innovations that have had the most significant economic impact, including mobile internet, automation of knowledge work, the internet of things, cloud technology, advanced robotics, and 3-D printing, among others.

These digital technologies have been around for some years but their impact reached the highest point only recently, fueled by the convergence of multiple technologies. These technologies help develop multiple sectors in the economy such as retail e-commerce , transportation automated vehicles , education massive open online courses , health electronic record and personalized medicine , as well as social interactions social networks. However, many of the same technologies that drive the digital economy are also disrupting key industries and upsetting major incumbents.

Large retailers such as Borders and Blockbuster, for instance, experienced the disruptions caused by digitally empowered entrants in their respective industries. These digitally empowered entrants—Amazon and Netflix—are now the new major incumbents in their industries. Interestingly, even the past disrupters may experience the same fate. Apple's iTunes, which once successfully disrupted the brick-and-mortar music retailers with its online music retailing, has been disrupted by Spotify and its music-streaming business model.

Apple's revenue from music sales has been in decline since its peak in the early s. Apple launched its own music-streaming service, Apple Music, in mid to rival Spotify. Adapting to the emerging disruptive technologies, most customers are excited and anxious at the same time.

Automation of knowledge work, for example, has not only bumped up productivity but has also brought fears of losing jobs. But on the negative side, 3-D printing can also be misused for producing guns, for example. The most significant dilemma is perhaps caused by the mobile internet. It has brought peer-to-peer connectivity and empowered customers to be much smarter and better informed than in the past.

But a study by Przybylski and Weinstein of the University of Essex proved that mobile phones may also hurt relationships. The research revealed that mobile phones divert people's attention away from their current environments. It also discovered that the feeling of being able to connect to a wider network often inhibits people's abilities to be empathetic to others nearby.

Therefore, as the drive toward digital economy intensifies, customers are longing for the perfect application of technologies that allows them to self-actualize while becoming empathetic at the same time.

In this transition and adaptation period to the digital economy, a new marketing approach is required to guide marketers in anticipating and leveraging the disruptive technologies. For the past six years, marketers have been asking for a sequel to Marketing 3. Our book was so universally accepted that it was translated into 24 non-English languages. In the book, we talked about the major shift from product-driven marketing 1.

We now want to introduce Marketing 4. In the digital economy, digital interaction alone is not sufficient. In fact, in an increasingly online world, offline touch represents a strong differentiation.

While it is imperative for brands to be more flexible and adaptive due to rapid technological trends, their authentic characters are more important than ever. In an increasingly transparent world, authenticity is the most valuable asset. Finally, Marketing 4. Moving from Traditional to Digital Marketing From Segmentation and Targeting to Customer Community Confirmation Traditionally, marketing always starts with segmentation—a practice of dividing the market into homogenous groups based on their geographic, demographic, psychographic, and behavioral profiles.

Segmentation is typically followed by targeting—a practice of selecting one or more segments that a brand is committed to pursue based on their attractiveness and fit with the brand. Segmentation and targeting are both fundamental aspects of a brand's strategy. They allow for efficient resource allocation and sharper positioning. They also help marketers to serve multiple segments, each with differentiated offerings.

However, segmentation and targeting also exemplify the vertical relationship between a brand and its customers, analogous to hunter and prey. Segmentation and targeting are unilateral decisions made by marketers without the consent of their customers. Marketers determine the variables that define the segments. The involvement of customers is limited to their inputs in market research, which usually precede segmentation and targeting exercises. Many consider one-way messages from brands to be spam.

In the digital economy, customers are socially connected with one another in horizontal webs of communities. Today, communities are the new segments. Unlike segments, communities are naturally formed by customers within the boundaries that they themselves define.

Customer communities are immune to spamming and irrelevant advertising. In fact, they will reject a company's attempt to force its way into these webs of relationship. To effectively engage with a community of customers, brands must ask for permission. Permission marketing, introduced by Seth Godin, revolves around this idea of asking for customers' consent prior to delivering marketing messages.

However, when asking for permission, brands must act as friends with sincere desires to help, not hunters with bait. This demonstrates the horizontal relationship between brands and customers.

However, companies may continue to use segmentation, targeting, and positioning as long as it is made transparent to customers. From Brand Positioning and Differentiation to Brand Clarification of Characters and Codes In a traditional sense, a brand is a set of images—most often a name, a logo, and a tagline—that distinguishes a company's product or service offering from its competitors'. It also serves as a reservoir that stores all the value generated by the company's brand campaigns.

In recent years, a brand has also become the representation of the overall customer experience that a company delivers to its customers. Therefore, a brand may serve as a platform for a company's strategy since any activities that the company engages in will be associated with the brand. The concept of brand is closely linked with brand positioning. Since the s, brand positioning has been recognized as the battle for the customer's mind.

To establish strong equity, a brand must have a clear and consistent positioning as well as an authentic set of differentiation to support the positioning. Brand positioning is essentially a compelling promise that marketers convey to win the customers' minds and hearts.

To exhibit true brand integrity and win customers' trust, marketers must fulfill this promise with a solid and concrete differentiation through its marketing mix. In the digital economy, customers are now facilitated and empowered to evaluate and even scrutinize any company's brand-positioning promise. With this transparency due to the rise of social media brands can no longer make false, unverifiable promises.

Companies can position themselves as anything, but unless there is essentially a community-driven consensus the positioning amounts to nothing more than corporate posturing. Today, consistently communicating brand identity and positioning in a repetitive manner—a key success factor in traditional marketing—may no longer be enough. With disruptive technologies, shorter product life cycles, and rapidly changing trends, a brand must be dynamic enough to behave in certain ways in certain situations.

What should remain consistent, however, are the brand characters and codes. When the core of the brand remains true to its roots, the outer imagery can be flexible. Think of it this way: by having countless logo adaptations—Google calls them doodles—MTV and Google remain solid yet flexible as brands. From Selling the Four P's to Commercializing the Four C's The marketing mix is a classic tool to help plan what to offer and how to offer to the customers.

Essentially, there are four P's: product, price, place, and promotion. Product is often developed based on customers' needs and wants, captured through market research. Companies control the majority of product decisions from conception to production. To establish a selling price for the product, companies use a combination of cost-based, competition-based, and customer value—based pricing methods.

Customers' willingness to pay, estimated in consumer value—based pricing, is the most important input that customers have in connection with pricing. Once companies decide what to offer product and price , they need to decide how to offer place and promotion. Companies need to determine where to distribute the product with the objective of making it conveniently available and accessible to customers. Companies also need to communicate the information about the product to the target audience through various methods such as advertising, public relations, and sales promotions.

When the four P's of the marketing mix are optimally designed and aligned, selling becomes less challenging as customers are attracted to the value propositions. In a connected world, the concept of marketing mix has evolved to accommodate more customer participation. Marketing mix the four P's should be redefined as the four C's co-creation, currency, communal activation, and conversation. In the digital economy, co-creation is the new product development strategy.

Through co-creation and involving customers early in the ideation stage, companies can improve the success rate of new product development. Co- creation also allows customers to customize and personalize products and services, thereby creating superior value propositions. Number of Views: Manila: Anvil Publishing, Inc. The traditional culture of the Philippines is heavily influenced by the traditions of the indigenous Austronesian people.

Share This! Share Tweet Pin Copy Link There is a sadness that lies deep within each and every one of us—it is a hole that has been bored excessively from the sometimes spontaneous hugot Filipino wedding. Mass media-generated culture in the Philippines is what can be properly called popular culture, and this is of recent vintage.

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This paper aimed to identify the key factors that cause culture shock among Filipino tourists in Sagada, Mountain Province. If you are unable to travel, search your country for museum chapters representing Filipino immigrants.

Three formative research methods were used todeliberately or inadvertently popularized Korean culture in various ways. The curriculum of a new variety of English should reflect the lives, cultures and values of the learners. Filipino and the Philippines is a society is demonstrated by the dilemma and challenges of the Its very evident how our culture is interconnected with the Spanish. The subject will we investigate how the term popular culture is.

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A citizen of the Philippines, Ms. The local's ability to speakFilipino culture is unique compared to other Asian countries, and beliefs apply every day in the life of the Filipinos and reveal how rich and blessed the culture the people have. Open navigation menu Historical Landmarks. In terms of adaptation to Filipino culture, foreign students are challenged in understanding cultural diversities, hence, adapting to cultural preferences.

Other populations to be studied include Vietnamese, Cambodians, and Native Hawaiians. Southern European culture through Spain. We show respect to our elders, parents, grandparents, older siblings, relatives, friends, and teachers.

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Scribd members can read and download full documents. One way of showing such love and respectforthecountrygavebirthtothedevelopmentofPhilippineethnicfolkdances. Filipino people and their culture Alampay, n.

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Teacher Introduction 4. Self-Introduction 2. Identification of school and classroom rules and regulations 3. Election of classroom or course officers 3 1. Introduction of the subject matter 2. Reflections Guide Questions a. How did I perform in my academics last year? What are my strengths and weaknesses? What are my expectations for this school year? How do I use my strengths in the realization of my expectations?

What characteristics should I possess in order to achieve my goals for this school year? Agreement a. Look at the pictures below. What can you say about them? Describe their similarities and differences.

Write your answer in your notebook. Buying new clothes 2. Choosing friends 3. Eating food 4. Deciding where to study for Senior High School 5. Attending classes in the afternoon 6. Going to school 7. Visiting a friend 8. Joining an organization in school 9.

Playing computer games Buying a new gadget Asking permission if you would like to go out with friends Helping a stranger Traveling without your family Going to mass or any religious activities Watching movies that are not allowed for your age Posting your opinion or feelings in the social media Communicating to your siblings about a conflict Giving opinions Going out with the opposite sex Based on your answers in Activity 2, what must before making actions?

Is it helpful that you do this before making actions? Why or why not? As a grade 11 student, what have you realized about this activity? Reflect and explain your answer in your notebook. Do you agree with this? Express your answers on the space provided. Realize the methods of philosophy lead to wisdom and truth 4. Write down other related words or ideas that you can think of in relation to the word that you chose.

Write your answer in a one whole sheet of paper. Prepare a paragraph essay for each topic. Make sure that you include your resources and you have read the article thoroughly. You may use the library or the internet in order to complete this task. DepEd Kto12 Program 2. School Rules and Regulations 3. The teacher will pick a topic from the list below. The class will prepare for a debate.

Philippine National Viand: Adobo vs. Sinigang 2. Presidential Office: Davao or Malacanang?